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Wixter Seafood is a sustainably sourced seafood line ranging from frozen, ready-to-eat, and tinned products.
parent company: Hofseth North America
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Creative development, creative management, and project management responsibilities include leading and participating in creative brainstorms, interpreting strategy and setting the creative tone to deliver on business objectives, leading a creative team through design and production, collaborating with photo and copy partners in creative execution. Developed, created, and executed the brand identity, packaging, website, social media, and marketing designs for Wixter Seafood.
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Print | Digital | Photography
Branding
Visual Identity
Web Design
Social Media Graphics
PowerPoint
POP
Store Signage
packaging
Packaging design and development for 3 product categories with 27+ SKUs ranging in various formats and sizes. Customization of packaging was available upon request of buyers.
Frozen Bags
Sashimi Kit
RTE Boxes
Half Shell Mussels Box
Tin Boxes
Display + Shipping Cases
marketing + store signage
designed print marketing collateral such as cards, flyers, brochures and sell sheets
Freezer Cling
Counter Display
Pamphlet
Freezer Bunker Display
Social Media Card
website
social media graphics
email + web banners
photography
My Photography
Directed Shoots
in the wild
